南车北京时代媒体座谈会在京举行。本次座谈会,南车北京时代与诸多与会媒体分别就“未来工程机械发展趋势”、“企业文化和营销理念的宣传延伸”、“针对工程机械特殊群体的宣传工作”等问题进行了探讨。针对“未来工程机械发展趋势”问题,多数与会媒体认为,已经有许多迹象可以表明2013年并不会放缓基础建设进程,房地产等相关行业也有复苏迹象,因此可以断定2013年工程机械市场会有所起色,但同比涨幅应该不会太大。就“企业文化和营销理念的宣传延伸”问题,与会媒体表示应当多借鉴工程机械行业宣传成功的典范,将企业文化精炼成朗朗上口的 CSR Times Beijing media forum held in Beijing. The forum, CSR Beijing and many participating media were “the future development trend of construction machinery ”, “corporate culture and marketing concept of extension ”, “for the special group of construction machinery publicity ” and so on The problem is discussed. For the “future trend of construction machinery ” issue, most participating media think there are many signs that 2013 will not slow down the infrastructure construction, real estate and other related industries also have signs of recovery, it can be concluded that in 2013 the construction machinery market There will be some improvement, but year-on-year gains should not be too great. On the “corporate culture and marketing ideas of the extension” issue, the participating media said that more should learn from the construction machinery industry to promote the success of the model, the corporate culture refined into a catchy