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在全球经济疲软的情况下,启动文化消费市场,释放文化消费潜力变得极为重要。就区域而言,陶瓷文化创意产业已经发展成为景德镇地区的战略性新型产业,并显示出高端化的产业素质。在论述景德镇陶瓷文化创意产业高端化发展必要性的前提下,从规划布局、构建陶瓷创意产业园、创新平台建设、加强知识产权保护及协同创新五个方面,提出了相应的对策建议。
In the context of the global economic weakness, it is extremely important to start the cultural consumer market and release the potential of cultural consumption. In terms of the region, the ceramic cultural and creative industries have developed into strategic new industries in Jingdezhen and show the high-end industrial quality. On the premise of discussing the necessity of high-end development of ceramic culture creative industry in Jingdezhen, the paper puts forward corresponding countermeasures and suggestions from five aspects: planning and layout, building ceramic creative industry park, building innovation platform, strengthening intellectual property protection and collaborative innovation.