进入大数据时代,我们的决策将更多地依靠数据和分析。CRM体系通过完善的监测和数据分析,确实给品牌带来了不少益处。《中国广告》:对您而言,CRM的本质是什么,对品牌的最大价值体现在哪些方面?王道:CRM的本质是对用户关系的管理,即对百威的消费者以及社交平台上百威粉丝的关系维护及运营。而Marketing的本质其实就是CRM,通过CRM的运营,让我们的现 Into the era of big data, our decision-making will rely more on data and analysis. CRM system through sound monitoring and data analysis, has indeed brought many benefits to the brand. “China Advertising”: To you, what is the nature of CRM and what is the greatest value of the brand? Wang: The essence of CRM is the management of user relationships, that is, hundreds of consumers and the hundreds of social platforms Wei fans relationship maintenance and operation. The essence of Marketing is actually CRM, through the operation of CRM, let's present