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主持人的话:媒体融合成为时下业内最热门的话题,相关文章见仁见智,但一个比较普遍的看法是,媒体融合将使传统媒体的内部组织结构、经营管理、业务形态等发生深刻的变化。这些改变将体现在每一个传统媒体采编人员身上,并经由他们来实现。那么这些变革的参与者对媒体融合有何看法?该如何去适应这一大势?请看嘉宾观点。
Moderator: Media convergence has become the hottest topic in the industry, the relevant articles have different opinions, but a more common view is that the media integration will profoundly change the internal organizational structure, operation and management, and business operations of traditional media. These changes will be reflected in every traditional media editors who, through them to achieve. So what are the participants in these changes about media convergence? How should we adapt to this trend?