20 0 2年对韩国的汽车企业来说是一个丰收年。在足球世界杯和亚运会两大国际性体育盛会的广告宣传效应影响下 ,韩国汽车在国内产量和销量、企业结构调整、对外出口和国外投资等方面都创出了好成绩 ,步入了新的发展阶段。国内汽车产销两旺在两大体育盛会的助推作用下 ,2 0 0 2年 20 0 2 years is a bumper harvest year for South Korean auto companies. Under the influence of the advertising effects of the two major international sports events such as the FIFA World Cup and the Asian Games, South Korean automobiles achieved good results in terms of domestic output and sales volume, structural adjustment of enterprises, foreign exports and foreign investment, entering a new development stage. The booming sales volume of domestic automobiles, boosted by the two major sporting events, was in 2002