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Now in its fourth itera-tion, the China Inter-national Import Expo (CIIE) has been lauded as a strong opportunity for global exporters to gain easier access to the world\'s largest consumer market.rnOver the past three years, bil-lions of dollars of dea
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Now in its fourth itera-tion, the China Inter-national Import Expo (CIIE) has been lauded as a strong opportunity for global exporters to gain easier access to the world\'s largest consumer market.rnOver the past three years, bil-lions of dollars of deals and new agreements were signed, with the event drawing thousands of international participants. African exporters have also enjoyed a standout presence at past expos, with several countries putting large amounts of effort into creat-ing spectacular national pavilions to draw attention to unique prod-ucts from the African continent. With the pandemic under control in China, and Chinese consumers increasing their spending, can this event draw interest from African exporters seeking to also return to economic normalcy and stability amidst global trade disruptions?
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