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高雅文化消费是文化城市建设重要的一维。然而“票价因素”无疑是制约普通市民高雅文化消费的一个最重要因素,本报告通过田野调查、重点采访(艺术家、学者、“黄牛”、普通市民等)、国内外比较等手法着重分析上海高雅文化演出中的票价问题。报告聚焦五个问题,(1)在上海高雅文化演出市场中票价到底高不高?(2)票价为什么这么高?(3)高票价会导致怎样的消费异化现象?(4)“黄牛”在售票过程中究竟起到怎样的作用?(5)如何降低高雅文化演出票价?通过对这些问题的分析,方能对上海高雅文化演出的现状有所把握,方能对普通市民高雅文化消费疲软的症结有所了解,进而为寻求更有效的“降低票价”的良方提供有关参考。
Elegant cultural consumption is an important one-dimensional cultural city construction. However, “fare factor” is undoubtedly one of the most important factors restricting the elegant and cultural consumption of the general public. This report uses field surveys and key interviews (artists, scholars, “Yellow Cats”, ordinary citizens, etc.), comparison at home and abroad The approach focuses on analyzing fare in Shanghai’s elegant cultural performances. (5) The report focuses on five questions: (1) why fares are so high in Shanghai’s elegant cultural performance market? (2) why fares are so high? (3) (5) How to reduce the fare of elegant cultural performances? Through analyzing these issues, we can grasp the status quo of Shanghai’s elegant cultural performances, Citizens have learned about the crux of the culture of elegance and thus provide reference for more effective ways to reduce the fares.