魅力型领导者能对其追随者施加非凡的影响力,主要的途径便是沟通。魅力是沟通的产物。魅力型领导通过沟通,将愿景、目标传到给追随者,以此调动追随者的激情,增强组织活力。但是魅力型领导者也存在一些潜在的滥用行为,造成一系列沟通问题。领导者要通过有效沟通提升魅力,必须掌握相关策略。 Charismatic leaders can exert extraordinary influence on their followers, the main way is to communicate. Charm is the product of communication. Charismatic leaders communicate their visions and goals to their followers so as to mobilize the followers’ passion and enhance their vitality. But charismatic leaders also have some potential abuse, resulting in a series of communication problems. Leaders must improve their charisma through effective communication and must master the relevant strategies.