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随着人们生活水平的不断提高,对于社会的关注度也有了明显的增加,所以越来越多的人对于社会新闻有了一定的关注度。社会新闻主要是对重大事件以及社会特点的报道,人们在关注新闻的时候可以了解更多的资讯,所以也有人把新闻当做了解社会讯息的一个重要渠道。现阶段,人们的个性化越来越强,个人喜好的多元化倾向也越来越明显,所以电视台的新闻越来越没法满足众家之口。在新媒体不断冲击的局面下,电视台新闻要想获得更多的关注度,改革是其重要的工作,而在受众需求的视域下进行创新则是改革工作的重中之重。
With the continuous improvement of people’s living standards, there has been a noticeable increase in social concern. Therefore, more and more people are paying attention to social news. Social news is mainly about major events and social characteristics. When people pay more attention to news, people also use it as an important channel for understanding social information. At this stage, people’s personalization is getting stronger and stronger, and personal preferences are more and more diversified. Therefore, the news of TV stations is increasingly unable to meet the needs of everyone. Under the constant impact of new media, if TV news wants to get more attention, reform is an important task and innovation in the sight of audience demand is the most important task in the reform.