目前,“营改增”政策广泛的运用于各行各业,尤其是在广播电视行业全面执行,从而在一定程度上影响了广播电视行业财务管理。本文主要针对“营改增”对广播电视行业带来的影响进行分析、讨论,了解我国目前广播电视行业的财务管理状况,更好的制定出适合我国广播电视产业有关财务的管理措施,解决现有问题,详细的进行纳税筹划,把握“营改增”政策带来的优势,勇于面对其挑战,促进广播电视行业和谐、健康、长远的发展。 At present, the policy of “increasing revenue and increasing tax revenue” is widely used in all walks of life, especially in the radio and television industry. This has to a certain extent affected the financial management of the radio and television industry. This paper mainly analyzes and discusses the impact of the “camp change” on the radio and television industry to understand the current state of financial management of the radio and television industry in our country and better formulate the management measures suitable for the financial affairs of China’s radio and television industry, Solve the existing problems, carry out detailed tax planning and grasp the advantages brought by the policy of “reforming the battalion into a business”, so as to bravely face the challenges and promote the harmonious, healthy and long-term development of the radio and television industry.