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创新对任何一个媒体,任何一个电视节目来说都是永恒的主题,只有跟随、适应受众不断变化的需求,才能在激烈的媒体竞争中不乱方寸、不迷失方向。因此,对于一个电视事业的许多方面才刚刚稳步发展,才开始尝试自主创新的新疆电视台维吾尔语节目来说创新是非常必要的。本文通过对节目创新的含义,创新的必要性,新疆电视台维吾尔语节目创新中存在的问题等方面的分析,提出一些创新的方法和建议。
Innovation is an eternal theme for any one media or any TV program. Only by following and adapting to the ever-changing needs of the audience, innovation can not be confused or lost in the fierce media competition. Therefore, innovation is necessary for the Uyghur program of Xinjiang TV station, which has only started to develop steadily in many aspects of a television business. This article puts forward some innovative methods and suggestions through the analysis of the meaning of program innovation, the necessity of innovation and the problems in Uyghur program innovation of Xinjiang TV Station.