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山东各地的地理环境、历史发展、社会风俗各不相同,在社会发展中形成了各具特色的地域文化,其中包括有重要影响的历史事件和重要人物活动,包括风景名胜、人文风俗以及历史遗迹,还包括民俗和民间艺术等极具文化传承价值的资源和资产。但是随着城镇快速化的发展,这些区域文化面临流失和消减的危险。本文立足于发挥微信公众平台这一新媒体技术手段优势,通过各种技术手段着眼于山东地方文化资源的传承与保护,有助于很好地解决当前城镇快速化过程中存在的区域文化流失的现实问题,同时有助于提高公众平台在文化传播中的应用效益,更好地发挥数字化技术对区域文化资源保护和传播的促进作用,对于提升地方形象、传播齐鲁优秀文化具有重要的意义。
The geographical environment, historical development and social customs of Shandong vary from place to place, forming distinctive regional cultures in social development. These include historic events and important personal activities that have an important influence, including scenic spots, cultural customs and historical relics , But also includes resources and assets of great cultural heritage such as folklore and folk art. However, with the rapid development of cities and towns, these regional cultures are at risk of loss and reduction. Based on the advantage of using the Wechat public platform as a new media technology, this paper focuses on the inheritance and protection of local cultural resources in Shandong through various technical means and helps to solve the current problem of regional cultural loss during the rapid urbanization It also helps to improve the application efficiency of the public platform in cultural communication and to give full play to the promotion effect of digital technology on the protection and dissemination of regional cultural resources. It is of great significance to enhancing the local image and spreading the excellent culture of Qilu.