试论铁路客运营销梁德君刘廷文王男长期以来，由于运能与运量的矛盾，客运市场是供不应求的卖方市场，形成铁路素有“铁老大”的称号，铁路客运企业的产品是“皇帝女儿不愁嫁”，客运企业经营管理的重点是放在生产上，铁路供给什么样的客运产品，旅客就要什么，完全是以... For a long time, due to the contradiction between transport capacity and capacity, the passenger transport market is in short supply the seller’s market, the formation of the railway known as “iron boss” of the title, the railway passenger transport company’s products are “emperor Daughter worry about marrying ”, the focus of passenger transport business management is on production, the railway supply what kind of passenger products, passengers what is ...