贵州省雷山县西江千户苗寨为贵州知名景点,旅游资源富集且品味高,但客源市场较小,如何稳定现有客源并积极开拓新的客源市场市场已成为一个重要课题。本文以调查数据为依据,分析旅游客源市场特征,给出客源市场定位开发的建议。旅游地客源市场结构在一定程度上反映了目的地旅游业发展现状,为旅游地进行正确的市场定位、有效的市场营销以及有针对性地开发旅游产品提供了重要依据。客源是旅游业赖以 Thousands Miao Village, Leijiang County, Guizhou Province, is a well-known tourist attraction in Guizhou Province. With rich tourism resources and high taste, the source market is relatively small. How to stabilize existing tourists and actively develop a new source market has become an important issue. Based on the survey data, this paper analyzes the characteristics of tourist market and gives suggestions on the development of tourist market. To some extent, tourist destination market structure reflects the status quo of tourism development in destinations and provides an important basis for the correct market positioning of tourist destinations, effective marketing and the targeted development of tourism products. Tourist source is the tourism industry