阐述了三网融合背景下广电运营商在营销渠道建设方面存在的问题和挑战,给出了自助终端产品解决方案。从产品架构、产品功能、银联对接、硬件设备等几个方面对自助终端产品进行了介绍。该解决方案已经在国内运营商的实际运营中进行了实施,切实解决了运营中的实际问题,取得了良好的运营效果。 The problems and challenges existing in the construction of marketing channels of radio and television operators under the background of triple play were elaborated. Solutions of self-service terminal products were given. From the product structure, product features, CUP dock, hardware and other aspects of self-service terminal products were introduced. The solution has been implemented in the actual operations of domestic operators, effectively solving operational problems and achieving good operational results.