高职旅游管理专业培养的学生应具备良好的职业意识、职业品质、职业道德规范和从基层做起的精神,养成良好的职业道德,确立正确的荣辱观。本文认为要通过强化旅游职业道德培养体系,包括从职业意识、职业品质、职业道德规范、职业道德评价四个方面对学生加强培养,重视对高职旅游管理专业学生职业道德规范的养成,纠正不良观念,从而确立正确的荣辱观。 Vocational students in tourism management should have a good sense of occupation, professional quality, professional ethics and the spirit of starting from the grassroots level to develop good professional ethics and establish a correct outlook on honor and disgrace. This paper argues that it is necessary to strengthen the cultivation of students by strengthening tourism professional ethics training system, including from the aspects of professional awareness, professional quality, professional ethics and professional ethics evaluation, and pay attention to the development and correction of professional ethics of tourism management majors in higher vocational schools Bad ideas, so as to establish the correct concept of honor.