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关于营销概念,我们已不再陌生;关于营销实践,我们却似是而非。谁也无法否认,市场已经进入全面营销的时代,但是,多数人的心理却还停留在很初级的产品推销理念阶段。
We are no longer new to marketing concepts; we are speculative about marketing practices. No one can deny that the market has entered the era of full marketing, however, most people’s psychology is still stuck in the very basic stage of product marketing concept.