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乡村旅游在我国已经历了近30年的发展,已经取得了丰硕的成果。但由于起步较晚,乡村旅游产品从形式到内容上普遍缺乏创新,产品层次初级化,文化体验内容欠缺,已经成为制约乡村旅游发展的瓶颈。将创新理论应用于乡村旅游产品的开发,合理科学的开发乡村旅游资源,深度挖掘乡村文化内涵,促进产品的创新,推动乡村旅游持续发展。
Rural tourism has experienced nearly 30 years of development in our country and has achieved fruitful results. However, due to the late start, rural tourism products generally lack of innovation from the form to the content, the product level and the lack of cultural experience, has become the bottleneck restricting the development of rural tourism. Applying innovative theory to the development of rural tourism products, developing rural tourism resources reasonably and scientifically, deeply excavating rural cultural connotation, promoting product innovation and promoting the sustainable development of rural tourism.