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本文运用文献研究、问卷调查等方法对我市大学生体育消费意识、水平、价值取向、内容、形式进行了研究。结果显示:西安市普通高校大学生体育消费意识较强,但体育消费水平偏低;体育消费内容单一,以运动服装、鞋袜为主;学校免费体育场馆是体育消费的主要场所;三小球是体育消费的主要项目;以男或女朋友为主要同伴进行消费;制约体育消费的主要因素是经济来源少、学业负担重、体育比赛门票高等。
This paper uses literature research, questionnaire survey and other methods to study the university students’ sports consumption consciousness, level, value orientation, content and form in our city. The results show that college students in Xi’an have a strong awareness of sports consumption, but have a low level of sports consumption; sports consumption is single, with sportswear and shoes and socks as their mainstay; free sports stadiums in schools are the main places for sports consumption; The main items of sports consumption; the male or girlfriend as the main companion for consumption; the main factors restricting the consumption of sports are less economic sources, heavy academic burden, sports tickets and higher.