作为反映经济发展的“晴雨表”之一,我国的广告产业在社会经济快速、健康发展的带动下,保持了迅猛的增长态势。据尼尔森媒介研究统计数据显示,中国大陆地区2004年的广告花费(尼尔森媒介研究所监测的电视和平面媒体范围)已攀升至2614亿元人民币,较2003年增长了32%,其中电视广告占76%。从广告花费的行业大类来看,药品类广告的投放量达到 As one of the “barometers” reflecting economic development, China’s advertising industry maintained its rapid growth with the rapid and healthy social and economic development. According to Nielsen Media Research statistics, advertising spending in mainland China in 2004 (the television and print media coverage monitored by the Nielsen Media Research Institute) has risen to 261.4 billion yuan, an increase of 32% over 2003, of which TV ads accounted for 76 %. From the industry category of advertising costs, the delivery of pharmaceutical ads reached