我院作为一所三级甲等医院,外地及农村患者来院就诊率占相当大的比例。由于患者与医务人员沟通不畅、候诊时间长、临时变更等原因造成患者退号,这不仅减少了医院门诊收入,还引起患者不满和抱怨,对医院的品牌形象产生了不良影响。为了提高患者满意度和维护医院品牌,我院对退号原因做了如下分析和改进,现报道如下。1退号原因分析1.1患者自身原因1随着医学的发展,学科精细化的分类,专科专病门诊已成为一种趋势。但有的患者 As a tertiary first-class hospital in our hospital, hospital visits to rural areas and rural areas account for a considerable proportion. Patients’ medical staffs poor communication, waiting a long time, temporary changes and other causes of patients back number, which not only reduces the hospital out-patient income, but also cause patient dissatisfaction and complaints, the hospital’s brand image had a negative impact. In order to improve patient satisfaction and maintain the hospital brand, hospital made the following reasons for the number of backslide analysis and improvement, are reported below. 1 back reason analysis 1.1 patients own reasons 1 With the development of medicine, fine discipline classification, specialist specialist outpatient clinic has become a trend. But some patients