作为党、政府和人民的喉舌,作为广大人民群众喜闻乐见的大众媒体,正确有效地引导社会舆论历来是广播影视的灵魂,是广播电视媒体工作者的重要职责所在。胡锦涛总书记在考察人民日报时,明确要求把提高舆论引导能力放在更加突出的位置。李长春同志在全国宣传部长会议上的讲话中指出,要按照“导向正确、及时准确、公开透 As the mouthpiece of the party, government and people, as a mass media loved by the broad masses of the people, correctly and effectively guiding social public opinion has always been the soul of radio, film and television and is an important responsibility of radio and television media workers. In his visit to the People’s Daily, General Secretary Hu Jintao explicitly demanded that the promotion of public opinion should be given more prominence. Comrade Li Changchun pointed out in his speech at the National Propaganda Ministerial Meeting that according to the principle of ”guiding correctly, timely, accurate and open