商业标记权利冲突实质上是侵权关系,在个案中应属于商标侵权纠纷或不正当竞争纠纷。商业标记权利冲突解决取决于商标侵权或不正当竞争行为的构成,“混淆可能性”是商标侵权认定中的核心环节。我国现行商标法律体系的建立缺乏“混淆理论”的支持。商标侵权或不正当竞争案件有别于传统侵权案件的特点,相应的民事责任承担方式亦应有所变通,以实现形式正义和实质正义的统一。 The conflict of commercial mark rights is essentially an infringement relationship, and in a case should be a trademark infringement dispute or unfair competition dispute. The solution to the conflict of commercial mark rights depends on the constitution of trademark infringement or unfair competition. The “possibility of confusion” is the core link in the determination of trademark infringement. The establishment of China’s current trademark legal system lacks the support of “confusion theory”. The cases of trademark infringement or unfair competition are different from those of traditional infringement cases and the corresponding civil liability bearing methods should be modified in order to achieve the unification of formal justice and substantive justice.