“超级女声”使湖南卫视创下了高达10%的收视率,广告价格每15秒高达7．5万元,超过了央视一套最贵时段11万元的电视剧贴片广告。从本质上来讲,“超级女声”之所以火爆是因为其“适销对路”。本文从产品人手,观其品牌、定位、营销等多个方面,分析其成功的因素,并从中透析中国娱乐业的营销出路。 “Super Girls” set Hunan Satellite TV as high as 10% of the audience rating, advertising prices up to 75,000 yuan every 15 seconds, more than CCTV set the most expensive period of 110,000 yuan drama ads. In essence, the reason why “Super Girl Voice” is so popular is that it is “marketable.” This article analyzes the factors of its success from the aspects of product manpower, view of its brand, positioning, marketing and so on, and analyzes the marketing outlet of Chinese entertainment industry from it.