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Since 2000, the Shanghai Commercial School (SCS) has delivered various business curricula from TAFE New South Wales' (NSW) South Western Sydney Institute (SWSI). Until recently, one such SWSI program was made up of two parts: a linguistic section (Years 1 and 2) followed by an Advanced Diploma of Business in Marketing (Years 3 and 4).Based on years of teaching on both parts of this joint program, the researcher identified a strange phenomenon: some students, upon entering the Business program, showed a strange and significant decline in their academic achievement. To identify possible reasons for this, the researcher selected fourteen such students and via observations and semi-structured interviews, tried to identify the factors which accounted for this marked decline in their academic results. Two key factors were identified: psychological factors and the impact of assessments.