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时间:2012年地点:香港目标“出人意料”是著名糖果品牌彩虹糖(Skittles)品牌的特色之一,彩虹糖一向致力于为全球青少年创造意想不到的乐趣。在香港地区重塑该品牌时所面临的最大挑战,是如何将彩虹糖“意外乐趣”的理念,与香港独特的当地文化融合起来。在亚洲国际大都市中流行着越来越多的传统习俗。香港人则一直有“打小人”这一风俗——通过“打小人”来消除由敌人带来的坏运气。
Time: 2012 Venue: Hong Kong Goals “Surprise ” is one of the features of the famous candy brand Skittles, which has always been committed to creating unexpected pleasures for young people around the world. The biggest challenge in reshaping the brand in Hong Kong is how to blend the concept of “rainbow sugar” with “unexpected pleasure” with Hong Kong’s unique local culture. More and more traditional customs are prevalent in Asia’s cosmopolitan cities. Hong Kong people have always had the custom of “playing villain” - to eliminate the bad luck brought by the enemy through “villain”.