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人们的生活水平在经济快速发展下得到了明显提升,人们将越来越多的投注力置于生活质量上。在新的社会形势下,房地产市场要想在营销中取得优势,就必须要创新其营销战略。文章围绕差异化战略的概念及作用展开,分析房地产市场营销中的差异化战略内容,探索其如何实践差异化战略,以创新房地产市场营销策略,提升其竞争优势。
People’s living standards have been significantly improved under the rapid economic development, and people are placing more and more attention on the quality of life. In the new social situation, the real estate market in order to gain an advantage in marketing, we must innovate its marketing strategy. This article focuses on the concept and function of differentiation strategy, analyzes the content of differentiation strategy in real estate marketing, and explores how to practice differentiation strategy in order to innovate the marketing strategy of real estate market and enhance its competitive advantage.