有一家雨具企业的厂长,偶然听到一位农民抱怨:现在市面上尽是些城里人用的“前长后短式”的雨衣,要是有我们需要的“前短后长式”的雨衣就好了。这位厂长追问原因,那位农民解释道,“我们弯腰种地,前短后长式的雨衣能有效的遮风挡雨。”厂长喜出望外,立即试产一批此种雨衣,投放农村市场果然俏销,不景气的企业转产后很快红火起来。由此不难看出,农民的消费需求有别于城里人,农民不必用微波炉来节省时间,也不用空气清洁剂来清除厕所的异味。农村没有产生那种需求城市商品的 A factory director of a rain gear, accidentally heard a farmer complain: Now on the market are all the people in the city for the “long before the short” raincoat, if we need to “short before the long” Raincoat just fine. The director asked why, and the farmer explained: “We bent over the ground, and the long, short and long raincoats worked well.” The director was overjoyed to try out a batch of these raincoats and put them on the countryside The market is really pretty sell, sluggish business soon after the booming. It is not hard to see that the peasants’ consumption needs are different from that of urban residents. Farmers do not need to use microwaves to save time and do not use air cleaners to clean the toilets. The rural areas did not produce the kind of demand for urban goods