“拉拉”是第21届大学生运动会的吉祥物,这个出自一位上海女大学生之手的小扬子鳄问世伊始,便以其活泼可爱的形象受到了人们的喜爱。如何将一个平面设计变成更加逼真生动、更加具体的形象?以生产毛绒玩具闻名于世的侨雄集团为此作出了努力。日前,记者采访了该集团总裁许奇雄先生。会徽、吉祥物、火炬传递已经越来越成为现代运动会一种必不可少的形象标志。尤其是吉祥物,它往往是举办国或地区著名的动物、植物乃至神话、文艺作品中的 Lala is the mascot of the 21th Universiade. From the very beginning of the birth of a Shanghai female college student, it was loved by its lively and lovely image. How to turn a graphic design into a more vivid, more concrete image? The Overseas Chinese Group, known for its plush toys, has made great efforts to this end. Recently, the reporter interviewed the group president Mr. Xu Qixiong. Emblem, mascot and torch relay have increasingly become an indispensable symbol of modern games. Especially the mascot, it is often the host country or region famous animals, plants and even mythology, literary and artistic works