传媒市场日趋多样化的今天,作为传统媒体中称霸多年的电视媒体受到了来自新媒体的强大冲击。而数字电视的发展也使电视媒体之间的竞争也变得越来越激烈。这种内外夹攻的局势,让地方电视台处境格外尴尬。上有上星频道压制,下有网络手机争锋。如何在激烈竞争中夺取一席之地?做好品牌建设是关键。 Today, as the media market is increasingly diversified, the television media, which dominated the traditional media for many years, has been hit hard by the new media. The development of digital television has also made television media competition more and more intense. This kind of internal and external attack situation, so that the local television station particularly embarrassed. On the star channel suppressed, there is a network of mobile phone Commander. How to win a place in the fierce competition? Brand building is the key.