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随着互联网的迅速普及,电子商务已成为社会经济生活中的重要组成部分,医药企业急需电子商务应用型人才。为了提高在此领域的竞争力,中职药品营销专业必须重视电子商务的教学。本文从电子商务在医药界发展情况导入,分析了中职学校药品营销专业开设电子商务课程的必要性,阐述了实施办法、成果成效及存在问题与思考。
With the rapid popularization of the Internet, e-commerce has become an important part of social and economic life. Pharmaceutical companies urgently need e-business application talents. In order to improve the competitiveness in this field, vocational drug marketing professionals must pay attention to the teaching of e-commerce. Based on the introduction of the development of e-commerce in the pharmaceutical industry, this paper analyzes the necessity of opening e-commerce courses in drug marketing major of secondary vocational school, and expounds the implementation measures, achievements and problems as well as existing problems.