本文通过对成都市中小型旅行社转型发展进行了SWOT分析,找出其转型发展过程中的优劣势,在此基础上提出转型发展的策略,以期望中小型旅行社在激烈竞争的市场形势下能获得更好发展。一、成都市中小型旅行社转型发展的SWOT分析(一)优势(Strength)1、从中小旅行社自身因素来看,中小型旅行社团队小,组织 Based on SWOT analysis of the transformation and development of small and medium sized travel agencies in Chengdu, this paper finds out the advantages and disadvantages of the transformation and development of the small and medium-sized travel agencies in Chengdu and puts forward the strategy of transformation and development in order to expect small and medium-sized travel agencies to get in the highly competitive market situation Better development. First, the SWOT analysis of the transformation and development of small and medium sized travel agencies in Chengdu (A) Strength 1, from small and medium-sized travel agents own factors, small and medium sized travel agency team, organization