随着北京中央商务区(CBD)规划的实施,不少国有大型工业企业纷纷外迁,一批商住两用楼相继落成,双井邮电支局周边的环境和用户结构发生了巨大的变化。这些变化既为双井支局的业务发展提供了广阔空间,也对邮政传统的营销模式提出了严峻挑战。以往的“全员分任务,局长跑销售”的营 With the implementation of Beijing’s Central Business District (CBD) planning, many state-owned large-scale industrial enterprises have been relocated and a number of commercial and residential buildings have been completed one after another. The environment and user structure around the Shuangjing Post and Telecommunication Branch have undergone tremendous changes. These changes not only provide ample space for the business development of Shuangjing Branch, but also pose a serious challenge to the traditional postal marketing model. In the past, “full-scale sub-tasks, sales and marketing director,” the camp