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主要研究的是供应链管理中的牛鞭效应,先从牛鞭效应的定义入手,论述了研究牛鞭效应的目的和产生牛鞭效应的原因以及牛鞭效应造成的后果,进而重点阐述了如何消除供应链管理中的牛鞭效应。
The main research is the bullwhip effect in supply chain management. First, the definition of bullwhip effect is discussed. The purpose of bullwhip effect and the reason of producing bullwhip effect and the consequence of bullwhip effect are discussed. Eliminate the bullwhip effect in supply chain management.