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随着期刊体制的改革,科技期刊企业化势在必行。讨论了科技期刊品牌化是时代发展的要求,以及创建期刊品牌的重要性。以《武汉大学学报·信息科学版》为例分析了科技期刊品牌建设的思路。
With the reform of periodical system, the sci-tech periodicalization is imperative. It discusses the requirement of brand development of the sci-tech periodicals and the importance of creating periodical brands. Taking Wuhan University Journal · Information Science Edition as an example, this paper analyzes the idea of sci - tech periodical brand construction.