推销障碍又称顾客异议,是指顾客在接受商品推销过程中针对推销员、推销品和推销活动提出的各种不同看法和反对意见,它是任何推销活动都难以避免的,直接影响顾客购买,对此,推销员必须认真对待和妥善处理,但不必惊慌。心存灵犀,巧移障碍,你会觉得天高地阔。1.欢迎顾客提出异议。处理顾客异议是推销的一部分,更是推销员义不容辞的职责。从某种程度上讲,推销的过程就是处理顾客异议的过程。褒贬是买主,喝彩是闲人,事实上,持有异议的顾客才是真正的顾客。面对推销,顾客一般不会无缘无故地提出反对意见,如果顾客对 Barriers to sales, also known as customer dissent, refer to the various opinions and objections that customers place on salespeople during the process of merchandising, targeting salespeople, promotional products, and sales promotion activities. It is difficult to avoid any promotion activities and directly affects customer purchases. In this regard, salespeople must be taken seriously and properly handled, but do not have to panic. Consciousness, clever movements, you will feel sky high. 1. Welcome customers to raise objections. Dealing with customer dissent is part of the sales pitch, and it is also an incumbent duty of the salesman. To a certain extent, the process of selling is the process of handling customer dissent. The critics are buyers, cheers are idlers, in fact, the customer who holds the objection is the real customer. In the face of marketing, customers generally do not raise objections without reason, if the customer