随着现代社会经济水平的不断发展以及人们物质生活条件不断提升,旅游业成为近年来颇受人们欢迎的行业,旅游产品的不断发展与丰富使其自身的文化内涵更具重要性,传统单一化的旅游产品已逐渐呈现出淘汰趋势,人们在旅游消费的过程中对旅游活动所体现出的文化价值越来越重视。本文从旅游产业发展现状着手,对旅游文化对旅游产业发展的价值进行分析,并提出利用旅游文化推进旅游产业发展的相应对策,以期为促进文化创意旅游产业长足发展提供可借鉴价值。 With the continuous development of the modern society and the continuous improvement of people’s living conditions, tourism has become a popular industry in recent years. The continuous development and enrichment of tourism products make their own cultural connotations even more important. The traditional unification Of tourism products have gradually emerged out of the trend, people in the process of tourism consumption tourism activities on the value of the more and more attention to cultural values. Based on the current situation of tourism industry, this paper analyzes the value of tourism culture on the development of tourism industry, and puts forward the countermeasures of using tourism culture to promote the development of tourism industry in order to provide reference value for promoting the rapid development of cultural and creative tourism industry.