市场营销活动是一个过程,它由诸多的环节所构成,其中主要有以下4个方面:一是分析市场机会。市场营销活动从分析、确定市场机会开始,市场机会即市场上存在的未被满足的需求。鉴于畜产品大多为最终消费品,多数是直接满足群众的餐桌需求,因此与老百姓的消费习惯、层次和水平密切相关。未被满足的需求将表现为多种形式,既有现实的、潜在的,也有近期的、 Marketing activities is a process, which consists of many aspects, including the following four aspects: First, analysis of market opportunities. Marketing activities begin by analyzing and identifying market opportunities, where market opportunities are the unmet need in the marketplace. In view of the fact that most of the livestock products are final consumer goods, most of them directly meet the needs of the people at the table. Therefore, they are closely related to people’s consumption habits, levels and levels. Unmet needs will manifest themselves in many forms, both real, potential, and recent,