当我们肯定了“早秋”的价值,剩下的问题是如何将价值最大化,但创意款不如好卖款。最近国际大牌们都绷紧了神经等待着市场的反馈,因为他们刚刚发布了最具商业价值的“早秋”系列。在这个介于春夏与秋冬之间的市场“赌局”里,众大牌已然下注,谁能博得头彩还未可知,但率先登场者中,已是几多欢笑几多愁了。HUGO BOSS成为其中最为焦虑的品牌之一。由于连续三年在华业绩低迷,品牌已经聘请了华裔设计师Jason Wu担任女装艺术总监,而他 When we affirmed the value of “early autumn ”, the remaining question is how to maximize value, but creative money is not as good as selling money. International big names have recently tightened their nerves awaiting market feedback as they have just released the most commercially valuable Early Autumn collection. In this market between spring and summer and autumn and winter “gamble ”, the big names are already bet, who won the first prize is yet to be seen, but the first to debut who is already a few more laughter how much worry. HUGO BOSS became one of the most anxious brands. Due to the sluggish performance in China for three consecutive years, the brand has hired Jason Wu, the Chinese designer, as the director of women’s fashion, and he