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军事新媒体的发展与新媒体受众的浅阅读语境存在着一定的落差,传播效果与传播想定亦存在着一定的距离。提升传播效果,需要军事新媒体针对浅阅读语境,处理好内容生产的速度与深度,内容传播的“刷屏”与入心,内容题材的圈内与圈外等辩证关系,在军事新闻宣传媒体方阵的协同传播中发挥更大作用。
There is a certain gap between the development of military new media and the light reading context of new media audiences. There is also a certain distance between the dissemination of results and the transmission of ideas. In order to enhance the dissemination effect, the military new media needs a dialectical relationship in light of the context of reading, the speed and depth of content production, the “brush screen” of content dissemination, the inner circle and the outer circle of content subjects, Press and Media Square to play a greater role in the synergies.