越是困难的时候,越要做好营销。在农资行业产能过剩、同质化严重、新概念满天飞的时候,只有精彩的品牌故事是个性、有力、持久的。因此我们为品牌跟故事的创作、传播,营销跟故事的应用、互动开辟一个短小精悍(每期1000字)的专栏,分享一些感受,解读一批故事。故事肯定不是品牌和营销的全部,但能把故事讲好、用活,企业肯定受益。 The more difficult, the more you want to do marketing. In the agricultural industry overcapacity, serious homogeneity, the new concept of flying, only the wonderful brand story is personality, powerful and lasting. Therefore, we create a short and pithy column (1000 characters for each period) for the brand and story creation, communication, marketing and story application, and share some feelings and interpret a group of stories. The story is certainly not all of the brand and marketing, but can tell the story well, with live, businesses certainly benefit.