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在包装设计的各个视觉元素中,色彩是其中最活跃、影响力最为显著的因素,决定整个包装装潢设计的成败,是销售包装的灵魂。全面认识包装色彩,把握包装设计的色彩特性,形成民族特有的包装色彩内涵和风格。
Among the various visual elements of packaging design, color is one of the most active and influential factors. It determines the success or failure of the entire packaging and decoration design and is the soul of sales and packaging. A comprehensive understanding of packaging colors, packaging design to grasp the color characteristics of the formation of national packaging unique color connotation and style.