本文认为, 随着我国加入WTO和文化产业理论的创新与突破, 我国传媒业正在进行着一场影响深远的深刻变革, 展示出集团化、法制化、规范化、最优化、科技化、人性化、策划化、国际化、知识化、理论化等十大发展趋势, 这些趋势必将为我国传媒业在新世纪的发展带来更多的生机和活力。 This paper argues that with China’s accession to the WTO and the innovation and breakthrough in the theory of cultural industries, the media industry in our country is carrying on profound and far-reaching profound changes, demonstrating the great achievements of the mass organizations, including legalization, standardization, optimization, science and technology, humanization, Planning, internationalization, knowledge-based and theorizing. These trends will surely bring more vigor and vitality to the development of our media industry in the new century.