论文部分内容阅读
8月16日,2005中国媒体资产管理技术研讨会在京召开。来自新华社、国家广电总局、中央三大台、新华网、各主要报社的领导、专家及传媒企业老总数十人济济一堂,畅所欲言。与会人员围绕“媒体资产管理”这个主题,相互交流经验,探询发展。会上,报告者介绍了各自在媒体资产管理方面所作的工作,客观分析了当前中国媒体资产管理的现状,探讨了媒体资产管理成功的基础条件及如何构建最优媒资管理基础架构等问题。
August 16, 2005 China Media Asset Management Technology Seminar Held in Beijing. Dozens of leaders, experts and media executives from Xinhua News Agency, State Administration of Radio, Film and Television, Central Taiwan’s Three National Taiwan Stations, Xinhuanet.com, major newspapers, talked freely. Participants around the “media asset management,” the theme of mutual exchange of experience, explore development. At the meeting, the reporters introduced their respective work on media asset management, objectively analyzed the current status of media asset management in China, discussed the basic conditions for the success of media asset management and how to construct the optimal media management infrastructure.