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城市形象建设与传播实践密切相关,在“互联网+”的新媒体时代,研究新媒体传播与城市形象建设具有战略意义。泰安市作为中国知名的旅游城市,亟需在城市形象建设中融合新媒体,实现传播效能的聚合与转化。本文讨论“互联网+”的应用平台Live App与泰安城市形象的整合方式,寻找创意传播的契合点,从而推动泰安城市综合发展。
The construction of city image is closely related to the practice of communication. It is of strategic importance to study new media and city image in the era of new media such as “Internet +”. As a well-known tourist city in China, Tai’an urgently needs to integrate new media in the construction of city image to achieve the aggregation and transformation of communication effectiveness. This article discusses the integration of Live App and Tai’an’s image of the city, which is the application platform of “Internet +”, in order to find a meeting point of creative communication so as to promote the comprehensive development of Tai’an City.