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现在的读者对精神产品的质量、品位多元化的要求越来越高。读者多层面的需求促进了报业前所未有的繁荣。各家报社纷纷增刊扩版,创办星期刊、周末版,其势正盛,且有继续攀升之势。产业报也一改昔日的端庄,大办周末、星期刊。据统计,目前全国此类报刊已不下600余家。 一、产业报周末版在市场中要定位准确 产业报周末版相对正报、正刊而言,注重的是软性新闻,多为文化、艺术、法制、体育以及国际知识的内容。然而,正报正刊往往能保持行业特色,突出报道重点,而周末版却极易办得似曾相识而失去自己的特色。 产业报办周末版,是为了扩大发行量,增加读者
Now readers of the spirit of product quality, quality and diverse requirements are getting higher and higher. The multifaceted needs of readers have contributed to the unprecedented prosperity of the press. Various newspapers have added supplements to expand the edition, founded the weekly, weekend edition, the potential Zhengsheng, and there is continued upward trend. Industry News also changed the past dignified, big weekend, weekly. According to statistics, at present no fewer than 600 such newspapers and periodicals nationwide. First, the industry newspaper Weekend version To locate the accurate industry newspaper Weekend edition Relatively positive newspaper, is concerned, the focus is on soft news, mostly cultural, artistic, legal, sports and international knowledge content. However, the positive news is often able to maintain the characteristics of the industry, highlighting the focus of the report, but the weekend edition is extremely easy to get deja vu and lost their own characteristics. Industry newspaper run weekend, in order to expand the circulation, increase readership