变革时代的营销创新:颠覆与重构2014年3月22日北京·中国人民大学国学馆报告厅中国人民大学商学院力邀全球顶级营销大师罗伯特·劳特朋先生亲临北京,发表两场主题演讲《全球视野下的营销进化论--当前挑战与未来趋势》和《基于中国市场的营销创新--颠覆与重构》,为企业领导者和营销管理者指点迷津、答疑解惑,助力处于经济转型关键期的中国企业提升营销绩效、打造卓越品牌。 Marketing Innovation in the Age of Change: Subversion and Reconstruction March 22, 2014 Beijing · Renmin University of China Lecture Hall of the National University of China Renmin University of China Business School invites the world’s top marketing guru Robert Lauthepe to Beijing to deliver two keynote speeches “Evolution of Marketing in a Global Perspective - Current Challenges and Future Trends” and “Marketing Innovation Based on the Chinese Market - Subversion and Reconstruction”, giving guidance to business leaders and marketing managers, answering questions and doubts and helping them in economic restructuring The critical period of Chinese enterprises to improve marketing performance, build a superior brand.