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2015年企业财经舆情平稳发展,舆情事件数量最多的行业为交通运输仓储和邮政业、金融业、信息传输计算机服务和软件业、制造业。全国性企业财经舆情事件增幅显著,北京、广东、长三角地区企业财经舆情事件频发。国企舆情事件中企业家言行占比最高,民企舆情事件的最主要类型是安全事故。不同所有制的企业财经舆情事件中,比较负面的舆情事件占比最高,曝光前干预的占比超半成,接受媒体访问为各类企业最主要的信息发布方式。本报告就2015年重点行业、重点地区、不同所有制的企业财经舆情事件进行了全面的比较研究。
In 2015, the business finance and public opinion enjoyed steady growth. The industries with the largest number of public opinion incidents were transportation, storage and postal services, financial services, information transmission, computer services and software and manufacturing industries. The increase in the number of financial and public opinion enterprises in the nationwide enterprises was significant, with frequent financial and public opinion incidents in Beijing, Guangdong and the Yangtze River Delta. State-owned enterprises in the public opinion event accounted for the highest proportion of words and deeds, the most important type of public opinion public opinion is a safety accident. Among the enterprises with different ownership systems, public opinion negative events accounted for the highest proportion of negative public opinion events, accounting for more than half of the interventions before the exposure. Media access was the most important mode of information release for all types of enterprises. This report provides a comprehensive comparative study on the financial and public opinion events of the enterprises in major industries, key regions and different ownership systems in 2015.