创新商业模式是指在现代经营管理理论指导下,紧抓企业核心竞争力,利用手中优势资源,大胆将非优势环节外包的商业模式的总称。创新商业模式的关键在于明白企业自身的优势,并着力发展使之成为企业发展的核心竞争力,同时利用市场经济条件下的产业分工体系,通过外包机制使企业轻装上阵。具有代表性的企业有PPG、ALIBABA、雅芳等众多直销企业。 Innovative business model refers to the modern business management theory under the guidance of grasping the core competitiveness of enterprises, the use of resources in the hands of boldly outsourcing the non-dominant part of the general business model. The key to innovating the business model lies in understanding the advantages of the enterprise and focusing on its development so as to become the core competitiveness of the enterprise’s development. At the same time, it utilizes the industrial division of labor system under the market economy to make the enterprise lightly put into operation through the outsourcing mechanism. Representative companies have PPG, ALIBABA, Avon and many other direct marketing enterprises.