面对并不乐观的现状,中国企业该如何提升自身的文化竞争力?德勤给出四点忠告和五大建议。企业文化是企业的大脑和潜意识,是企业凝聚力和活力的源泉。企业文化与企业的产品品质、研发技术、盈利能力一样,是企业的一项核心竞争力。这一观念早已深入人心,但是,中国企业这项核心竞争力的现状到底如何呢? The face of not optimistic about the status quo, how to improve their own Chinese enterprises cultural competitiveness? Deloitte gives four advice and five proposals. Corporate culture is the brain and subconscious enterprise, is the source of cohesion and vitality. Corporate culture and corporate product quality, research and development technology, profitability, is a core competitiveness of enterprises. This concept has long been popular among the people. However, what is the status quo of this core competence of Chinese enterprises?